CTVgm partners with Canadian Centre for Diverstiy
Briefs | 11/26/2007 1:16 pm EST
The Canadian Centre for Diversity has named CTVglobemedia Inc. the exclusive national media sponsor of its 2007-2008 See Different fundraising campaign. The agreement provides the centre with a multiplatform awareness campaign leveraging CTVgm's television, radio and print properties. As part of the partnership, CTVgm has produced a 30-second English-language television public service announcement, which will be aired across the broadcaster's national, local and specialty television properties, to generate for the centre's public education and fundraising efforts. "CTVglobemedia is proud to support the Canadian Centre for Diversity's innovative campaign, and we congratulate them on their excellent programs," said Sarah Crawford, VP of public affairs at CTVgm. "We're pleased to play a role in inspiring young people in Canada to stand up for diversity, equity and inclusion." See Different is a $10 million dollar campaign designed to expand the centre's programs across the country to provide youth with the education, skills and sensitivity they need to eliminate prejudice and discrimination, and to foster a society based on equality and diversity for all.
This content is available to wirereport.ca subscribers
Already a subscriber? Sign in here
Unlock all the Canadian telecom, broadcasting and digital media news you need.
Take a free trial or subscribe to The Wire Report now.
Two weeks free access to thewirereport.ca and our exlusive newsletters.
Unlimited access to thewirereport.ca and our exlusive newsletters.