Canada's largest South Asian broadcaster Asian Television Network (ATN) today announced the exclusive launch of its mobile content on Bell Mobility phones. The content includes breaking news, Bollywood updates, cricket scores, and music video clips with celebrity interviews. "We are delighted to partner with Bell Mobility and establish ATN as the first broadcaster to offer mobile video content of interest to Canada's South Asian community," said Shan Chandrasekar, president and CEO of ATN, in a press release.
"Bell is focused on providing clients with a personalized wireless experience, and delivering exclusive cultural content is a cornerstone of this strategy," added Andrew Wright, director of business development for Bell Mobility. "Partnering with ATN to deliver news, sports and entertainment to Canada's South Asian community is the latest example of our unique approach." ATN is available on any Bell mobile phone that supports video.