Canoe to deliver ad-supported JumpTV content online
Briefs | 12/07/2007 2:18 pm EST
Online broadcaster JumpTV Inc. has partnered with Canoe.TV, part of the Quebecor Inc.-owned Canoe.ca Network, to broadcast selected channels on a free-to-consumer, ad-supported basis in Canada. Canoe.TV will carry five of JumpTV's international channels: MBC1 (Arabic), CVM TV (Jamaica), AAJ TV (Pakistan), Sahara Filmy (India) and RTP International (Portugal). Canoe.TV will also be working with Canadian independent production companies to produce exclusive content, and will broadcast a selection of on-demand content from JumpTV as well as the CBC, House and Home, The Fight Network and Just For Laughs. "We are delighted to launch our first live free to consumer content in Canada with Canoe," said Mike John Baptiste, JumpTV's head of global distribution. "We believe that Canadian companies active in promoting their brands online can uniquely connect with foreign born Canadians by advertising alongside JumpTV international television content." JumpTV currently offers 120 of its 300 international television channels on a free-to-consumer basis in the US. In all other countries, JumpTV international channels are subscription only.