TSN appoints marketing VP
People | 12/10/2007 6:14 pm EST
Shawn Redmond has been named VP, marketing at TSN, effective immediately. In his new position Redmond will oversee the overall consumer marketing strategy for TSN as well as digital sports networks NHL Network and ESPN Classic. Redmond joined TSN in 2005 as senior marketing manager and over the past two years he has collaborated on co-branded campaigns with high-profile sports properties including the NHL, CFL, Hockey Canada, NFL and NBA. Prior to joining the sports broadcaster he spent four years as the sponsorship marketing manager at RBC Financial Group. His career began at Molson Canada where he spent four years working on sales and marketing programs. In addition to graduating from Saint Mary's University in Halifax with a bachelor of commerce, Redmond played semi-professional hockey in Europe and the US.