Ask.com wants to be least intrusive search engine
Briefs | 12/12/2007 2:06 pm EST
Internet search engine Ask.com is now empowering people to prevent their search requests from being deposited in data banks in a bid to become less intrusive than its competitors. Unveiled yesterday, AskEraser purges a user's search requests from Ask.com's computers within a few hours. Comparitavely, Google Inc. and Microsoft's search engine store personal information fro 18 months, and AOL and Yahoo Inc. retain requests for 13 months. "We definitely want to stand out from the other guys," said Doug Leeds, Ask.com's senior vice-president of product management. "This level of control is unprecedented and unmatched." Ask is the fifth-largest US search engine with a 3% market share.
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