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Rogers partners with word-of-mouth marketer

Briefs | 01/08/2008 12:44 pm EST

Rogers Media Inc. has announced an exclusive partnership with the advertising industry's only international word-of-mouth (WOM) media network BzzAgent Inc. Under the agreement Rogers will sell access to BzzAgent's WOM network in Canada, and becomes the only major Canadian media company to incorporate WOM into its advertising suite. "Working with BzzAgent reflects what we call the Rogers' Advantage – our focus on being Canada's innovative one-stop marketing partner," said Brian Segal, president and CEO, publishing, Rogers Media, in a news release. "We can now provide clients with exclusive access to the leading provider of WOM marketing and media services for the world's most esteemed brands." The BzzAgent network consists of more than 360,000 unpaid consumers, nearly 10% of whom live in Canada. These consumers, called Agents, volunteer to experience and discuss products and services with members of their social circles. Since 2002, the company's Agents have triggered more than 100 million honest, unscripted conversations on and offline.

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