MuchMusic and MTV are reporting that video streams watched on muchmusic.com and mtv.ca increased by a combined total of 360% from 2006 to 2007, as 120 million videos were streamed from the two sites last year. As well, in 2007 video streaming accounted for 80% of all activity of mtv.ca and 87% on muchmusic.com. "Millions of fans are streaming video content like never before and they're making mtv.ca and muchmusic.com the top sources for their online entertainment," said Brad Schwartz, senior VP and GM, music & youth services, CTV Inc. "That's compelling news for advertisers wanting to reach this highly sought-after audience across platforms." The most watched video on muchmusic.com in 2007 was Avril Lavigne's Girlfriend, while The Hills was the most watched series on mtv.ca.

Unlock all the Canadian telecom, broadcasting and digital media news you need.

Take a free trial or subscribe to The Wire Report now.