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CBC gets go-ahead for international rights deal

Briefs | 01/24/2008 1:00 pm EST

CBC/Radio-Canada has received board approval for a deal to sell international distribution rights and assets currently managed by the public broadcaster's international sales division to Fireworks International. First announced in December, the deal includes rights to CBC's program catalogue of approximately 135 active titles, accounting for 700 hours of programming. "We believe this represents a significant win for CBC, for Canadian taxpayers and for the producers, actors and others who have a stake in the programming, which will now have an opportunity for greater exposure and sales internationally," said CBC president and CEO Hubert Lacroix. "We made a strategic decision to act quickly to pursue what we see as a unique opportunity to bring Canadian programs to a wide international audience, based on current market circumstances." The agreement is expected to be completed in coming weeks. Financial terms have not been disclosed.

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