CRTC addresses Canadian adds during the Super Bowl
Briefs | 01/28/2008 8:58 pm EST
In an information sheet released today the CRTC explains why Canadian advertising is substituted for American commercials during the Super Bowl. "Signal substitution is done to bring millions of advertising dollars back into the Canadian broadcasting system," explains the commission. "Advertising revenues are also what enable Canadian broadcasters to bring you programming such as the Super Bowl." The information sheet also explains what signal substitution is and discusses the substitution of ads during HD programming. To read it in its entirety, click here.