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Mvive rings up customers in beta test of mobile coupons, or moupons

News | 01/28/2008 5:27 pm EST

Coupon clippers' days are numbered. So, put down those scissors and pick up your cell phone. Last week, Mvive Inc., a Toronto-based mobile marketing service provider, announced that more than 50,000 customers registered for its mobile coupon delivery program during its beta phase. Mvive's initiative eliminates paper coupons and arms bargain-hunters with deals on their cell phones.

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