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Ottawa company launches video-commerce platform

Briefs | 02/15/2008 12:51 pm EST

Ottawa-headquartered interactive media company Overlay.TV has launched a video-commerce platform that will enable video publishers to personalize and monetize the billions of videos currently posted on the Internet. The Overlay.TV platform allows publishers to overlay pictures, words and graphics on top of video and link to products or information on external websites. At the time of launch, more than 600 marketing affiliates have agreed to accept click-throughs from Overlay.TV, including Amazon.com, iTunes and Wal-Mart. "By linking publishers, viewers of online video and marketers, Overlay.TV is transforming user-generated video content from a passive vehicle for entertainment or education, into an interactive vehicle for commerce," said Rob Lane, President and CEO of Overlay.TV.

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