Growing market for ethnic TV not reflected in BBM numbers
News | 02/26/2008 2:34 pm EST
BBM Canada measurements are skewed towards English- and French-language households, leaving multi-lingual broadcasters without the hard numbers they need to justify charging higher advertising rates.
This content is available to wirereport.ca subscribers
Already a subscriber? Sign in here
Unlock all the Canadian telecom, broadcasting and digital media news you need.
Take a free trial or subscribe to The Wire Report now.
FREE TRIAL
Two weeks free access to thewirereport.ca and our exlusive newsletters.
SUBSCRIBE
Unlimited access to thewirereport.ca and our exlusive newsletters.