CBC partners with pub trivia company
Briefs | 02/28/2008 2:05 pm EST
Multi-point social interactive entertainment company NTN Buzztime Inc. has announced a partnership with CBC to cross-promote the public broadcaster’s game show Test the Nation over Buzztime’s network. As part of the partnership, CBC is challenging sports trivia enthusiasts to play Buzztime’s sports trivia game Sports IQ at local bars and restaurants, with top scoring teams winning a chance to appear on an upcoming Test the Nation broadcast. "The agreement with CBC and Test the Nation offers an entirely unique opportunity for both Buzztime players and Test the Nation viewers," said Jake Tauber, Buzztime’s executive VP of content and marketing. "Buzztime’s ability to synchronize bar trivia players with in-studio Test the Nation participants introduces new levels of interactivity and competition to trivia fans throughout Canada." This Test the Nation contest is the first of several planned co-promotions between Buzztime and CBC. NTN Buzztime. is based in Carlsbad, CA., with offices in Mississauga, ON.