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Industry heavyweights debate how to get “millennials” to pay for music

News | 03/11/2008 11:23 am EDT

Executives from CTV, Rogers Media and Universal Music Canada were among the industry executives who appeared at last week’s Rogers Canadian Music Week to tackle one of toughest challenges in commerce: how to get the generation born after 1980, a.k.a. millenials, to pay for music.

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