Rogers testing re-watch value of live sports
Brief | March 19, 2008
Rogers Cable and Score Media Inc. announced today that starting March 21 action from all 63 NCAA basketball tournament games will be available after they air on The Score, on-demand and for free on Rogers cable. "Based on our knowledge, we’re aware that viewers are interested in a more personal experience when watching the tournament and that’s why we’ve developed our properties across all platforms and partnered with Rogers – ultimately this allows sports fans more flexibility in terms of being able to catch all the games, especially ones happening at the same time," said said David Errington, executive VP and Co-COO, Score Media. The on -demand programming will include select games and highlights and will be available as early as 24 hours after the live broadcast.
This content is available to wirereport.ca subscribers
Already a subscriber? Sign in here
Unlock all the Canadian telecom, broadcasting and digital media news you need.
Take a free trial or subscribe to The Wire Report now.
FREE TRIAL
Two weeks of free access to thewirereport.ca and our exclusive newsletters.
SUBSCRIBE
Unlimited access to thewirereport.ca and our exlusive newsletters.