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Rogers testing re-watch value of live sports

Briefs | 03/19/2008 9:05 pm EDT

Rogers Cable and Score Media Inc. announced today that starting March 21 action from all 63  NCAA basketball tournament games will be available after they air on The Score, on-demand and for free on Rogers cable.  "Based on our knowledge, we’re aware that viewers are interested in a more personal experience when watching the tournament and that’s why we’ve developed our properties across all platforms and partnered with Rogers – ultimately this allows sports fans more flexibility in terms of being able to catch all the games, especially ones happening at the same time," said said David Errington, executive VP and Co-COO, Score Media.  The on -demand programming will include select games and highlights and will be available as early as 24 hours after the live broadcast.

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