ATN signs five-year deal with IPL
Briefs | 04/16/2008 12:36 pm EDT
Asian Television Network International Ltd. (ATN) has secured the exclusive Canadian broadcast rights for the new Indian Premier League (IPL) from 2008 to 2012. "IPL is the most exciting new phenomena in World Cricket and we are delighted to acquire the exclusive Canadian broadcast rights," said Shan Chandrasekar, president and CEO of ATN. Debuting on April 18, IPL is a tournament of elite international players in a league of cricket games on par with the NHL or NFL. Top Bollywood stars are lending their support to the league’s eight teams. "We expect that the extraordinary combination of Cricket and Bollywood stars will make a massive impact on our television viewers and radio listeners," Chandrasekar added. ATN will broadcast the 2008 games live on television on the Commonwealth Broadcasting Network (CBN) and re-broadcast on ATN- Cricket Plus. The audio commentary will be broadcast on ATN Asian Radio XM 159 across Canada and the US.