According to BBM Nielsen Media Research, CBC television increased its primetime ratings share to 7.8 for weeks six through 32 (October 1, 2007 to April 6, 2008), moving it past Global Television for the first time since 1995. BBM NMR reported that Global posted a 7.4 share for the same period. CBC attributes the success of The Border, the most watched Canadian drama, as well as the highest ratings every for Rick Mercer Report and a strong showing from several new series. "We’re thrilled Canadians are enjoying our programs in such large numbers. We’ve built a schedule with new shows and returning favourites, and we’ve really hit our stride," said Kirstine Layfield, executive director of network programming. "Viewers can expect even more for the 2008/2009 season."

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