Lynda Brown-Ganzert has joined Edelman Canada as VP of digital media, entertainment and technology. Brown-Ganzert is best known for her past role as president of New Media BC where she grew the association from an annual operating budget of $300,000 to more than $3 million in just over three years. While there she also was the founding executive producer of the Vancouver International Digital Festival, the founding chair of the Digital Entertainment Taskforce, a member of the Mobile Muse management committee and the founder of Interactive Canada: A World Centre for Digital Media, as well as co-led the bid to secure $40.5 million of provincial funding to establish Canada’s first graduate program in digital media. Brown-Ganzert is also the founding president of the Canadian Interactive Alliance and CEO of start-up GoBe Media. She will be stationed in Edelman’s Vancouver office where she will work with clients in the videogame, web 2.0, digital entertainment and convergence sectors.