Home Page News Briefs People Media Telecom Archives About Us GET FREE NEWS UPDATES
Advertising Subscribe Reuse & Permissions
The Hill Times Parliament Now The Lobby Monitor HTCareers

Mobile marketing finally hits Canada; global market forecast to hit $25 billion by 2013

News | 05/23/2008 1:56 pm EDT

Toronto’s chorus of billboards and arena-sized television screens are about to face some stiff, interactive competition. Silverback Media and the Yonge Street BIA recently joined forces to quietly launch a marketing campaign with local merchants using much anticipated Japanese QR (quick response) codes embedded in storefront windows and posters, and corporate giants like Molson Canada and Ford Canada have become comprehensive adopters of mobile marketing tools.

This content is available to wirereport.ca subscribers

Already a subscriber? Sign in here

Unlock all the Canadian telecom, broadcasting and digital media news you need.

Take a free trial or subscribe to The Wire Report now.


Two weeks free access to thewirereport.ca and our exlusive newsletters.

Register for free

* Required


Unlimited access to thewirereport.ca and our exlusive newsletters.


* Required

Reuse & Permissions

Unauthorized distribution, transmission, reuse or republication of any and all content is strictly prohibited. To discuss re-use of this material, please contact:

Customer Care, 613-688-8821 | subscriptions@hilltimes.com