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Mobile marketing finally hits Canada; global market forecast to hit $25 billion by 2013

News | 05/23/2008 1:56 pm EDT

Toronto’s chorus of billboards and arena-sized television screens are about to face some stiff, interactive competition. Silverback Media and the Yonge Street BIA recently joined forces to quietly launch a marketing campaign with local merchants using much anticipated Japanese QR (quick response) codes embedded in storefront windows and posters, and corporate giants like Molson Canada and Ford Canada have become comprehensive adopters of mobile marketing tools.

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