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Media rivals need to work together on digital content initiatives

News | 06/07/2008 8:20 pm EDT

Within the next year, some of Canada’s fiercest media competitors will be working together on new media distribution strategies to maximize the benefits of digital content, said CBC‘s executive director of digital programming and business development Steve Billinger on day one of the NextMEDIA conference in Banff AB."If we put content on Sympatico and Canwest puts content on Sympatico, we’re competing against each other on that service but Sympatico is building its business off of our content," he tells Canadian New Media. While partnering with competitors is rare among broadcasters, Billinger says "co-opetition" builds business and keeps revenues in the hands of the content owners.

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