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Silverback Media partners with Toronto retailers to create a mobile-enabled downtown

News | 06/26/2008 2:08 pm EDT

Silverback Media and the Downtown Yonge Business Improvement Area have embarked on an ambitious plan to create a mobile-enabled downtown core, where customers use their mobile phones to choose a favourite restaurant, view menus, access coupons and follow an onscreen map to their destination. The first 25 retailers are expected to be on board by July.

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