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Telecommunications sales drop in radio advertising

Briefs | 09/25/2008 6:19 pm EDT

Telecommunications advertising sales on radio dropped amidst a good showing by financial services, insurance, and restaurant sales, according to statistics from Canadian Broadcast Sales (CBS). Telecommunications was down 8.6%, while financial services and insurance was up 17% and restaurants 28.1%. Pat Grierson, president of CBS, said last year was a good year for Canadian radio. With a strong year-over-year increase of 10.65%, national radio sales increased 9.2% for the 2008 broadcast year. However, Grierson said while telecommunications has dropped “below its recent levels” activity in the sector is expected to increase when new wireless competitors avail their plans to the market and competition among current players increases.

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