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National Public Relations acquires interactive agency

Briefs | 10/08/2008 2:15 pm EDT

National Public Relations Inc., Toronto, has purchased Toronto-based Sonic Boom Creative, a full-service interactive agency that has partnered with brands such as Sirius Satellite Radio, Jamieson Laboratories, TIMEX, and Honda on a array of interactive initiatives. National says the acquisition will help the company respond to escalating client demand for a seamless, integrated and innovative digital approach to complement overall communications strategies. Sonic Boom will continue to operate as Sonic Boom and will move into National’s Toronto office within months.

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