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Mobile advertising key part of Globalive’s wireless offering

News | 10/23/2008 5:20 pm EDT

Globalive Communications inked an agreement with MyScreen Mobile earlier this month that will see the upstart wireless carrier offer a variety of advertisements to subscribers at the end of calls and text messages. And the timing seems right. Not only is mobile advertising expected to hit US$20 billion within four years, according to figures from eMarketer, but established Canadian wireless carriers have been reluctant to embrace mobile advertising.

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