Local content, interactivity, and multi-platforms key to maintaining competitive edge against big broadcasters
Broadcast | November 5, 2008
Competition from big media companies with vast resources and consolidated markets can prevent Canada’s small market broadcasters from creating niche markets, but an effective embrace of innovative web technology will help them counter the challenge, delegates attending the Canadian Association of Broadcasters conference heard yesterday.
This content is available to wirereport.ca subscribers
Already a subscriber? Sign in here
Unlock all the Canadian telecom, broadcasting and digital media news you need.
Take a free trial or subscribe to The Wire Report now.
FREE TRIAL
Two weeks of free access to thewirereport.ca and our exclusive newsletters.
SUBSCRIBE
Unlimited access to thewirereport.ca and our exlusive newsletters.