The University of Victoria will soon be broadcasting its basketball games and playoff matches live on the Internet, following a deal with Vancouver-based Urban Communications Inc. and 777online.com.Under the licensing agreement, UVic athletics department will use Urban's Internet-based video publication application, called Mediamanager to produce live video or on-demand clips and add advertising to the video file and post it to a website. Viewers log in to watch a free broadcast, including an advertising message inserted at the beginning of the video stream."UVic Athletics will simply plug a video camera into a computer connected to the Internet, with all the web page linking, file management, storage and serving handled automatically through Mediamanager. It is easier than sending an email," said Dave McIlroy, director, sales and marketing of Urban's service provider subsidiary, Urban Networks Inc.The licensed version of Mediamanager allows a customer to insert ad spots in its video clips, manage its own advertising campaigns and generate its own revenue. Mediamanager is currently licensed to a number of amateur and pro sports teams including the Vancouver Canadians, KIJHL, UBC Men's Baseball, Vancouver Trojans and BC high school football, and is under review by school boards for educational applications.A free version of Mediamanager is planned for release in the first quarter of 2009 by Urban's new subsidiary, which will develop content such as software applications, foreign language television and gaming for wider distribution through other programmers, networks and distributors.