Two former CanWest executives today announced the launch of Arcana Digital Media Strategy, a consulting firm based and website http://www.arcanacompany.com in Toronto. The firm, established by Tim Lambertus and James Larrue-Baulch, will offer services in any market category, according to a press release. Even in these tough economic times, Lambertus, who is president, says the digital market place still experiences growth and those “who fully understand the anatomy of their business will certainly weather the storm and even add to their bottom line."