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ACTRA, advertisers reach agreement for online video

Briefs | 12/08/2008 4:44 pm EST

Online audio and video advertising in Canada can finally begin to flow, as a result of a new agreement negotiated between the Alliance of Canadian Cinema, Television and Radio Artists (ACTRA), the Association of Canadian Advertisers (ACA) and the Institute of Communications Agencies (ICA). The deal allows advertisers to take full advantage of using professional, talented, Canadian performers for their online marketing efforts.

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