MyScreen Mobile Inc. has entered into a multi-year partnership with Sentaca to further enhance MyScreen's mobile advertising system. Sentaca offers a complete range of consulting and engineering services that helps wireless operators and industry vendors alike to realize the full potential of their wireless data solutions and services. "MyScreen has created a unique and scalable mobile advertising solution with relevancy and advanced targeting that enables Wireless Operators to service this market and share rewards with their Subscribers," said MyScreen's CFO & executive VP, Raghu Kilambi. "With Gartner forecasting global Mobile Advertising to surpass $12 billion by 2011, it is positioned to be the next 'killer app'. Sentaca will help our Media & Mobile Carrier partners to deploy and scale quickly, maximizing the advertising and rewards opportunities."