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The Weather Network and Fido share secrets to successful location-based advertising

News | 02/12/2009 6:00 pm EST

Location-based services (LBS) have been have plagued by device fragmentation, privacy concerns and screen sizes too small for optimal map views. But that isn’t stopping companies like The Weather Network and Fido from tapping into the potential of SMS to build customer loyalty and new revenue streams, delegates learned at this week’s Canadian Marketing Association‘s Mobile Marketing conference in Toronto.

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