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MedSchoolTV experiments with Internet broadcasting for medical information

News | 02/23/2009 7:18 pm EST

The Faculty of Medicine at the University of Toronto is transforming Instructional television (ITV) into a free web-based broadcasting service that is experimenting with new advertising models, new formats and new technologies to find out how people use ITV and why. It’s also demonstrating how universities and other institutions can create new distribution windows for their proprietary video content.

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