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Allowing drug ads and eliminating Part II fees could help cash-strapped broadcast industry: CRTC chair

News | 03/26/2009 7:10 pm EDT

CRTC chair Konrad von Finckenstein told MPs yesterday his agency is doing everything it can to help cash-strapped broadcasters over the next year, but points out that other measures – including allowing drug ads and eliminating Part II licence fees – could generate more cash and in a shorter timeframe than any regulatory concession, including carriage fees. Insisting there are no “magic bullet solutions”, he said systemic changes are needed to deal with structural problems in the industry, although those changes won’t come into force until at least 2011.

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