Home Page News Briefs People Media Telecom Archives About Us GET FREE NEWS UPDATES
Advertising Subscribe Reuse & Permissions
The Hill Times Parliament Now The Lobby Monitor HTCareers

Broadcasters don’t buy justification for ads on local avails

News | 04/16/2009 6:21 pm EDT

Amidst the backdrop of the global economic meltdown and dwindling ad revenues for the broadcast industry, Canada’s big cablecos are calling on the CRTC to allow advertising on local avails, arguing that the move will open up a new stream of income that will benefit the whole broadcasting system. But the move is getting little sympathy from the CBC and Canwest who argue that BDUs will reap the lion’s share of these new revenues.

This content is available to wirereport.ca subscribers

Already a subscriber? Sign in here

Unlock all the Canadian telecom, broadcasting and digital media news you need.

Take a free trial or subscribe to The Wire Report now.


Two weeks free access to thewirereport.ca and our exlusive newsletters.

Register for free

* Required


Unlimited access to thewirereport.ca and our exlusive newsletters.


* Required

Reuse & Permissions

Unauthorized distribution, transmission, reuse or republication of any and all content is strictly prohibited. To discuss re-use of this material, please contact:

Customer Care, 613-688-8821 | subscriptions@hilltimes.com