Cogeco Cable is hoping to make more money off its VOD programming with a new agreement with Atlanta GA-based video solutions provider Concurrent. The Master Purchase Agreement makes Concurrent the preferred provider for video technology for Cogeco’s on-demand offerings in Canada. The multi-year deal supports expansion and upgrades to Cogeco’s existing on-demand platform, and gives the operator the opportunity to launch a host of new services to their 400,000 digital subscribers in Quebec and Ontario, including time-shifted television, network DVR and advanced advertising. Cogeco’s existing systems will be upgraded and expanded using Concurrent’s MediaHawk 4500 video servers with the latest Linux-based MediaHawk software release. The technology automatically detects failures and instantly routes stream demands to alternate resources in order to prevent any interruption of VOD sessions.