Calgary-based Immersive Media Corp. has produced an interactive 360 degree video for the Armani Jeans “Take Control of Your Style” online marketing campaign. The video is shot with Immersive’s 11 Dodeca 2360 high-resolution to capture a near complete 360 spherical view. Users can pick a different garment to create a new look and reinvent their personal style as they roam through the streets of an undisclosed virtual metropolis. “The Armani Jeans digital media campaign creates a compelling spherical environment for users to interact and explore,” said Myles McGovern, Immersive’s president/CEO. “Saatchi & Saatchi embedded online digital signage and integrated the Armani Jeans catalogue in the Immersive Video creating a truly engaging digital media campaign."Other brands using Immersive's technology include Mercedes, Adidas, NBC Sports and Mini Cooper.