Verb Exchange Inc. has named Anthony Alda as president of its wholly owned subsidiary, Tabrio Communications Inc., the company's flagship digital talk and text consumer application. Alda joins Verb Exchange from Digital Concepts3 (DC3), a business and technology development firm that focuses on the architecture and development of sophisticated software applications related to digital communications, ecommerce, and social media networks. He has more than 10 years of digital media, software architecture and product commercialization experience, acting in a variety of capacities including executive and chief architectural roles. Alda has also led international development teams in pioneering numerous patent pending Web 2.0 applications in the areas of new media, video distribution, data encryption and multi-media collaboration. He has participated in software and research innovation projects with some of the most renowned software companies and multi-media studios in the industry.