Australian mobile marketing and content companies m.Net Corp. Ltd. and Mercury Mobility Ltd. have merged in a bid for a larger share of the Canadian and US markets. The combined group will build on Mercury’s existing business with Bell Canada and mNet’s partnership with Yahoo in North America. Shareholders in the new company include Yahoo!7, through its wholly-owned subsidiary Yahoo Digital Media (Content), Alcatel-Lucent Australia, Telstra Corp. and CVC Ltd. The CEO of the new company will be by Horden Wiltshire, currently the CEO of m.Net and Ben Grootemaat, Mercury Mobility’s founder and managing director becomes an executive director. “The combination of Mercury’s existing business in Canada combined with m.Net’s work with Yahoo! in North America will provide us with a strong foothold to further expand in the North American marketplace,” Grootemaat said in a release.