A new report suggests the potential of web-enabled television, which has been struggling for the past 15 years, may finally be realized through the integration of “widgets” – the ‘mini-applications’ that have become popular during the past two years and are now used regularly by consumers for a variety of entertainment, productivity and information functions on computers and mobile devices. Authored by Ernst & Young's Global Media & Entertainment Center, the report (Will widgets work? Web-enabled TV in search of a killer app) shows widespread support for widget-enabled television applications among consumers. Of the groups surveyed, 76% of consumers believe having a widget toolbar on their primary television would be valuable; 61% say they would like their television to connect to the internet; and 30% consider the idea of news and information widgets on their television to be “appealing”. “When you combine consumers' increasing reliance on widgets with the rapid incorporation of Web-enabled technology in almost all new hardware, the proliferation and adoption of widgets on television becomes self-evident,” said John Nendick, Global Sector Leader, Ernst & Young's Global Media & Entertainment Center.