Channel Zero gambles on local news and popular movies to pull CHCH-TV out of the red
News | 10/20/2009 1:54 pm EDT
A month after Channel Zero took ownership of CHCH-TV in Hamilton, the company says it’s on track to reduce losses at the 55-year-old money-losing station by maximizing local news, shedding U.S. shows, shoring up advertiser confidence and winning back audience loyalty.