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GameON Finance 2009: Ubisoft credits technology ‘breakthroughs’ for video game successes

News | 10/29/2009 3:04 pm EDT

Forget tax credits, funding systems and market research – if video game developers really want to succeed, they need to get serious about creativity, according to Yannis Mallat, president and CEO of video-game maker Ubisoft in Canada.

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