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Recession drives increase in mobile, email and online advertising: Ipsos Reid poll

News | 11/16/2009 2:05 am EST

The change in advertising spending patterns in Canada continues, according to a new Ipsos Reid poll released Saturday. When asked to assess the pace of change in the media mix over the past two years, 92% of respondents (marketers) and 88% cent of respondents (agency management) indicated that virtually everything has changed.

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