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Allowing ads on VOD and American programs could generate $500 million annually for TV industry: ACA

News | 11/24/2009 3:35 pm EST

The Association of Canadian Advertisers (ACA) is urging the CRTC to open new revenue streams for the television sector by allowing advertising on local avails and on VOD platforms. The ACA says the move could pump as much as $500 million annually into the ailing television industry.

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