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MyScreen bringing mobile ad platform to Latin America, Brazil; rollout plans for Canada less certain

News | 11/30/2009 3:33 pm EST

Toronto-based MyScreen Mobile Inc. inked a major deal last week to bring its interactive mobile advertising service to over 194 million cell phone users in Latin America and the Caribbean. Then there’s the 42 million Brazilians it will reach following a separate deal announced last month. Yet, it’s future in Canada is less certain as a result of its partnership with Egyptian-based Orascom Telecom Holding SAE, which the CRTC recently ruled controls too much of Globalive Wireless Management Corp.

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