Two years after it purchased Persona , Eastlink has rebranded the cable and Internet service provider. In a statement Eastlink said the company will now operate under the Eastlink name. Eastlink is set to launch a telephone service and offer bundles in Western Canada, where Persona operates. In addition to phone service and bundles, Persona customers will also have access to high-speed Internet, more high definition channels and video-on-demand programming under the rebranded name. Deborah Shaffner, president and COO, Eastlink said in a statement that rebranding means better service. "As we enhance our presence in Western Canada and continue to invest in EastLink's modern fibre optic network, we look forward to delivering an enhanced range of entertainment and communications products and services with the network reliability for which EastLink is known in other markets," said Shaffner.