The British Columbia Supreme Court today dismissed competitor complaints about four of five claims made by Bell Mobility in its advertising—but held that its “most reliable” claim will have to wait. Justice Cullen ruled Bell cannot claim its new wireless network, launched in November, is Canada's “most reliable” simply because it's too new. Bell had defined “most reliable” as meaning fewest dropped calls and clearest voice quality. “The court didn't argue with Bell Mobility's testing that found the new network offered the clearest reception and the fewest dropped calls,” Bell Mobility president Wade Oosterman said in a statement. “However, based on the judge's ruling, network tenure is now an issue in claiming that a network is most reliable. In other words, the reliability of a brand new network cannot now be directly compared to an older network. We don't agree of course and are considering an appeal.” For now, Bell Mobility will go ahead and remove all current advertising that includes the words “the most reliable”—which affects about 10% of its total new wireless network advertising across Canada.