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New chair begins at IAB Canada this week

People | 01/04/2010 6:39 pm EST

Dawna Henderson, president and CEO of Toronto digital ad agency, Henderson Bas, takes over this week as the new board chair of the Interactive Advertising Bureau (IAB) of Canada. Henderson brings 25 years of creative and business expertise to the chair’s position (including 17 years within the interactive advertising industry), and has long been considered an industry pioneer, having founded one of Canada’s first digital marketing agencies. She has been an active and leading member of IAB Canada since its inception in 1997, and will continue to serve as the head of IAB Canada’s Agency Council.

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