BV Media strengthens Ontario sales team

Montreal-based Internet advertising network and publisher, BV Media Inc. has appointed Cathy Fernandes to the position of VP, sales and marketing at BV Media. In her new position, Fernandes will manage the BV Media’s new Toronto office, which will service the company's Ontario and Western Canada based clients. Previously, as VP sales at Canoe from 2007 to 2009, Fernandes oversaw the growth of one of Canada's largest portals and, prior to that, as associate publisher at Marketing magazine, from 2000 to 2006, she gained a deep understanding of the Canadian media and marketing industry. BV Media has also expanded its sales force with three other appointments. In Toronto, Erin McDougald becomes director, national sales. She was previously associate sales director at Canoe. In Montreal, Christine Chamberland-Beaudoin has been promoted to director, national sales, Quebec, while Mario Courchesne has been promoted to director, SMB sales. “Building on the successful launch of our English-language network in 2009, this new sales structure will better serve the needs of our customers and publishing partners”, Gino Coutu, president, advertising network and co-CEO of BV Media said in statement. “Historically, Toronto-based customers have primarily thought of us as only a leader in the French-language Internet advertising market. But with the fast-expanding reach of our network in English Canada now surpassing Quebec, and with a total of close to 16 million unique visitors, it is now time to start reshaping opinions of BV Media as a national leader in Internet advertising.”

BV Media strengthens Ontario sales team

People | January 13, 2010

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