The new Rogers on Demand Online Beta site received 1.8 million page views in December 2009, Rogers Communications Inc. said in a release Friday. The service offers Rogers customers streaming specialty TV programming, movies, sports and other content online at no extra cost. More than 46,000 Canadians have subscribed to the online service, the company says. The on-demand site launched in late November 2009, offering 1,000 hours of content. The service has since added 500 more hours of programming. David Purdy, the company’s vice president, video product management, said in a release that Rogers will be unveiling new features and functionality, “including live streaming, social networking and wireless access features in the near future.” The Rogers service lags far behind premium streaming video content websites such as Hulu in the United States. By the end of 2009, Hulu offered more than 14,000 hours of content to American users. The website had more than a year’s head start on Rogers, however, launching on March 12, 2008.