The CRTC announced Friday that it has removed a Média de Novo Inc. broadcasting application from a hearing to consider a host of broadcasting applications planned for Feb. 22. The application will be considered at a later date, the CRTC said. Média de Novo Inc., a company formerly known as Only Imagine, wanted to sell local availability time on American specialty services to Canadian advertisers. In a 2008 public broadcasting notice to regulate commercial advertising on local availabilities, the commission defined “local availabilities” as “periods of time within the programming of non-Canadian services where broadcasting distribution undertakings (BDUs) may insert announcements or promotions.” Média de Novo applied for a broadcasting licence to sell advertising. In its application, the company proposed to insert up to two minutes of advertising per hour on American cable channels broadcasting in Canada. Média de Novo proposed to return 70 per cent of its revenue on the advertising to Canadian broadcasting and production funds. Média de Novo’s application came under fire from cable providers and broadcasters who argued that it should be considered in a separate oral public hearing—not with a series of applications to be considered on Feb. 22. Critics argued that it would be premature to consider the application before the CRTC announced its decision regarding a framework for selling local availability time. The CRTC did not schedule a date for a new hearing to consider Média de Novo’s application.