MS&L, a global communications firm, announced Wednesday the appointment of Alex de Bold as vice president of social media and digital marketing in the company’s Toronto office. De Bold has more than 16 years experience using the Web for customer relations. He has launched corporate websites, lead interactive groups, created e-commerce channels and created online communities for corporate partners, a release said. Previously, de Bold was the co-founder of a website called ChickAdviser.com, which won the 2009 Canadian Media Award for the “hottest new digital kid on the block.” De Bold will remain on the website’s board of directors. De Bold previously worked as vice-president, web marketing, for Viigo, and served as the director of business development with Labatt Breweries of Canada. In his new role at MS&L, de Bold will help manage, through social media, the brand and corporate reputation of the company’s clients. De Bold will also be part of MS&L’s senior management team.